Advertising Balloons – Sizes – Colors 
Outside the USA please call 602-938-3550! 
Visual Planning Information for Advertising Balloons & Blimps 

LETTERING READABILITY:

Large, block letters can be seen at great distances. When readability is the most important consideration, choose some block letters on only one or two lines. Obtain the visual distance of various letter heights using the chart below.

ARTWORK READABILITY:

Obtain the visual distance by measuring the total height of your image and using the chart below. If your image is detailed, use the height of the largest letter or most recognizable detail.

RANKING COLOR LEGIBILITY:

1. Black on Yellow

2. Black on White

3. Black on Orange

4. Blue on White

5. White in Green

6. Green on White

7. Red on White

8. White on Red

9. Red on Green

10. Green on Red

VISUAL DISTANCE CHART:

The chart below provides the Maximum Impact and the Maximum Readable distances for increasing letter heights.

LETTER Visual Distances 

Height

…………………. Maximum……. Maximum

………………… Impact…….. Readable

Inches:

3″—– 30′—- 100′

4″—– 40′—- 150′

6″—– 60′—- 200′

8″—– 80′—- 350′

9″—– 90′—- 400′

10″—– 100′—- 450′

12″—– 120′—- 525′

15″—– 150′—- 630′

18″—– 180′—- 750′

24″—– 240′—- 1000′

30″—– 300′—- 1250′

36″—– 360′—- 1500′

42″—– 420′—- 1750′

48″—– 480′—- 2000′

54″—– 540′—- 2250′

60″—– 600′—- 2500′ 
We sell thousands of advertising balloons, advertising blimps and inflatables each year. If you need a little guidance with your selection please give us a call.
Do you need your advertising balloon or blimp for indoor or outdoor usage?
Is storage and shipping of your advertising balloon a concern? 

For help with the selection of your Advertising Balloon call 1-800-791-1445.